It just so happens that this month the most interesting novelties in the field of packaging are connected precisely with paper. We didn't pick it that way. But, for the third time in a row, we are writing about the possibility of replacing traditional plastic options with paper packaging.
Actually, let's not make an intrigue - the news itself is already in the headline. We can only add details and details to it. It all started with the cooperation of two major companies: UPM Specialty Papers and Henkel.
All trends in the development of the packaging market in recent years clearly show two global directions: towards the recycling and full cycle of the use of plastic in packaging and its replacement by other materials where possible. At the Interpack 2023 exhibition held in Düsseldorf, quite a number of different solutions for replacing plastics in packaging were presented. We want to tell you more about one of them.
Plastic packaging is one of the leaders in environmental pollution. For this reason, a few years ago, civilized countries took a course to replace polymer packaging with biodegradable types of materials, paper, cardboard, etc. We, following the strategy of keeping up with market requirements, continue to expand the assortment of equipment for the production of ecological packaging.
AR technologies or virtual reality have long been included in the marketing campaigns of brands, including in Ukraine. However, most often these developments are aimed at advertising campaigns for children and for children.
The British company Morrama, in cooperation with the Shanghai manufacturer PPK, is bringing to the market a fundamentally new reusable packaging for decorative cosmetics, such as lipstick, cream, shadows. How is it different from existing options? Let's consider in more detail.
A cardboard box as a packaging for laundry detergent - what's new here, you say. We have already gone through washing powders in cardboard boxes, this is not new. Yes, but not quite so, we will answer. After all, now we will not talk about powder, but about liquid laundry detergents.