Do you want to attract customers' attention to your product? Do you want to stand out from your competitors or emphasize your uniqueness? Do you want your product to be bought and remembered? One solution to this problem, especially on the eve of the Christmas and New Year holidays, is a luminous label.

Today we will talk about a new concept that is beginning to appear in the information space of the packaging industry. New, but not entirely new. Remember, relatively recently we had an article about the use of QR codes in packaging design. Then we briefly talked about the capabilities of this technology. Now let's talk about this in more detail.

Manufacturers, and ordinary consumers, have long known that yoghurts with probiotics in their composition are healthy, but very difficult to store products. Manufacturers also know that these products are very demanding in terms of packaging and packing conditions. That is why plastic is considered the traditional packaging for them, and they can only be stored in the refrigerator and for a very short period of time.

As our readers have been able to notice, over the past two or three years, the general trends in the development of the packaging industry have been aimed at a significant reduction, and, if possible, at the abandonment of plastic packaging. There is an increasing development of packaging made from biodegradable-compostable plastics or paper fibers.

Do you want to launch a new product line or intend to get a grant and start production, are you planning to pack the product in more purchasable and functional packaging, maybe you want to pack it so that there is less dust or workers do not carry heavy bags ... and in general, so that everything is fine?

Morrama has developed an interesting eco-friendly packaging solution for shower gels for the British body care startup Wild. This is a stylish reusable case that holds a refill with gel.

More recently, researchers from the University of Washington talked about their latest development, spirulina bioplastics. And despite the fact that similar studies were conducted before and did not reach the final production, the new one looks very promising.