Actually, let's not make an intrigue - the news itself is already in the headline. We can only add details and details to it. It all started with the cooperation of two major companies: UPM Specialty Papers and Henkel.
All trends in the development of the packaging market in recent years clearly show two global directions: towards the recycling and full cycle of the use of plastic in packaging and its replacement by other materials where possible. At the Interpack 2023 exhibition held in Düsseldorf, quite a number of different solutions for replacing plastics in packaging were presented. We want to tell you more about one of them.
AR technologies or virtual reality have long been included in the marketing campaigns of brands, including in Ukraine. However, most often these developments are aimed at advertising campaigns for children and for children.
The British company Morrama, in cooperation with the Shanghai manufacturer PPK, is bringing to the market a fundamentally new reusable packaging for decorative cosmetics, such as lipstick, cream, shadows. How is it different from existing options? Let's consider in more detail.
A cardboard box as a packaging for laundry detergent - what's new here, you say. We have already gone through washing powders in cardboard boxes, this is not new. Yes, but not quite so, we will answer. After all, now we will not talk about powder, but about liquid laundry detergents.
How will packaging solutions evolve in the very near future? What innovations should be expected, what developments will be invested in? What do you need to pay attention to in order to keep up with your competitors? Today, we're going to look at a few trends in the packaging market that are likely to dominate not only in 2023, but also in the years to come.
As global policies against plastic waste gain momentum, large companies are forced to look for a variety of solutions in packaging that uses plastic. At the same time, the use of recycled plastic in packaging now significantly exceeds the volume of its processing. There is a shortage of recycled plastic. This gives impetus to the development of other packaging options.