Yes, exactly. Soon the world will see Mars, Snickers and MilkyWay bars packed not in traditional plastic films, but in paper wrappers. But in the beginning this will only happen in Australia. But…

Mars Wrigley Australia plans to transit the majority of its chocolate bar range sold in Australia to paper packaging very soon, starting in April 2023. Which can then be recycled along with other paper.

Paper packaging for bars is provided by Amcor and, frankly speaking, it should be noted that a certain percentage of plastic is still present in it. The paper is coated with the thinnest plastic barrier, which ensures the safety of the quality and freshness of the product, printing and labeling ink. However, a spokesman for Mars Wrigley claims that this small amount of plastic will not affect the ability to recycle packaging just like paper.

Whether the decision to change the packaging for bars will be local and only for Australia, or whether the company will go further in its plans, it will most likely become clear after the first months of the novelty on sale. We dare to assume that if paper packaging is well received by buyers, then the company will not refuse such a significant improvement in its reputation and make the decision more global.

In addition, we make one more assumption. With a high degree of probability, the company will not want to incur significant expenses associated with the change of packaging equipment as a result of the change in packaging. This means that the new paper for this package is suitable for use in flow-pack packaging machines such as this one. And it is possible to use it for other packaging solutions.

Materials from the site packagingeurope.com are used.