AR technologies or virtual reality have long been included in the marketing campaigns of brands, including in Ukraine. However, most often these developments are aimed at advertising campaigns for children and for children.

These are quite rare phenomena, designed more for playing and collecting than directly for advertising. And in general, the use of AR was considered a very expensive pleasure, available only to large companies. However, everything is changing. And recently, a player has appeared on the IT technology market, focused specifically on the use of AR in a variety of packaging formats. And you don't need to know programming! Any manager or marketer can handle the development of AR packaging for their company's product.

Sounds a little fabulous. And yet it is reality. The company Displai, which appeared on the market recently, has already managed to get into the news channels of all well-known media specializing in packaging. It is this company that offers on its website a kind of constructor that allows you to revive any package. And, thanks to technology, to place on the packaging an almost unlimited amount of information of the most diverse content.

The form of the package does not matter. No need to write code. There is no need to develop a separate application. You only need to upload marketing materials (photo, video, audio, text) that you want to display on the packaging and choose the option for their visualization. The site will do the rest for you. And the client, having bought your product, can download the free Display application on his gadget and bring the package to life.

So the complex becomes simple and accessible. Yes, the pleasure is paid, but the prices are not too high. In addition, the company now provides 30 days of free use of the system for training and getting to know all the features of the technology.

Used materials from the site display.io.