Very often, as a snack, we buy chocolate bars that contain everything needed for a quick energy boost. And very often it happens that, without finishing the bar, we don’t know what to do with it next: it’s kind of a pity to throw it away, but it is problematic to put in a bag, pocket, or even on the table, because the packaging has already been opened. And we reluctantly either eat up or throw away the product. Agree, the solution is not the best one.

The solution came from designers and developers at Mondelēz International, who created a packaging solution for the Cadbury brand, specifically for their line of chocolate snacks Cadbury Duos, called Twist Wrap. This package allows the consumer to snack on a small portion, roll up and seal the rest of the chocolate treat. It's made with memory technology that retains the taste, texture and shape of the chocolate even with just one twist of the wrapper.

In addition to ease of use, Cadbury emphasizes that with the new packaging they are trying to promote healthier snacking among consumers, with an emphasis on portion control.

Cadbury says packaging will be introduced across five key areas of the Cadbury Duos portfolio: Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk, and is slated for a major launch by the end of January 2022. of these packages, and their ease of use will undoubtedly inspire the company to further develop in this area.

Materials from the website packaginginsights.com were used.