Tesco, the largest British supermarket chain, has approached toothpaste manufacturers with an interesting initiative - to remove cardboard boxes from toothpaste packaging. So far, this is a pilot project that operates in the chain's stores in the UK.

The project did not appear out of nowhere, but was the result of the company's decision last year to abandon cardboard boxes in packages of its own brand of toothpaste. This experiment received positive feedback from customers, and in addition, it allowed the company to significantly save on cardboard consumption.

Tesco is now bringing branded toothpaste manufacturers such as Oral B, Sensodyne, Colgate, Aquafresh and Corsodyl to the initiative. While the project is aimed at obtaining feedback and reactions from customers, however, the company's management predicts good prospects for its development. “We think this move makes sense for customers because the first thing they do when they buy toothpaste is throw away the packaging,” a Tesco spokesperson said.

In addition to saving cardboard, such a solution brings advantages for logistics and warehousing, because tubes of pastes without cardboard packaging are more compactly stacked and transported. We dare to assume that with positive feedback from customers, Tesco's initiative will quickly go beyond the boundaries of this supermarket chain. Toothpaste companies will certainly support this movement, which combines the possibility of significant savings and improved environmental reputation.

Materials from the website packaginginsights.com were used.