The British company Morrama, in cooperation with the Shanghai manufacturer PPK, is bringing to the market a fundamentally new reusable packaging for decorative cosmetics, such as lipstick, cream, shadows. How is it different from existing options? Let's consider in more detail.

The most fundamental difference is the actual material of the packaging of replaceable fillers - this is a renewable paper pulp, made mainly from fast-growing bamboo. It is from it that the forms are made, in which the cosmetic mass is then packaged. After use, these forms are easily removed from the main packaging and recycled like regular paper. Even if the buyer doesn't recycle them, they are easily composted naturally without polluting the environment.

Moreover, the ability to replace a block of cosmetics with another at any time gives the buyer the opportunity to experiment with colors. For example, you can buy several different colors of lipstick in interchangeable forms and put the one that is more suitable at a particular moment, and store the rest in a box, like ordinary crayons.

It should be noted that the refills used in cream jars and pump bottles still use a 5% PP/PET coating. However, it is so thin that it does not interfere with further processing of the form like ordinary paper. At least that's what the manufacturer claims. Which also says it's continuing to work on alternatives to completely eliminate plastic from moulds.

The outer, reusable packaging is made from a variety of materials from rPET to PMMA. And next year it is planned to launch it using aluminum. PPK has developed a method to achieve high print quality on complex surfaces, opening up the possibility of complete personalization for brands seeking to differentiate their range.

The materials of the sites morrama.com, packagingeurope.com were used.