More and more branded companies are placing a QR code on their packages. On the topic of the benefits of a buyer following this code to a target resource, any marketer can read a lecture for many hours. However, how to attract a buyer, to interest him so much that he clicks on the link?

Consider the experience of large companies. For example, Nestle includes a QR code on the packaging of its gluten-free cereal for more information on how to live a healthy gluten-free lifestyle. And Cadbury, through a QR code placed on the packaging of chocolate balls, provides access to its gaming platform. The Spanish company Carmencita, a spice manufacturer, offers users who scan the code various simple video recipes using their spices. Recipes can also be found by clicking on the codes placed on the cans of pastes from the British company Belazu. Granola producers Raw Press Boost provide access to an updated set of physical exercises through a QR code on their product packs.

Thus, as we can see, the QR code provides manufacturers with an almost unlimited number of options for its use. For children's products, this could be a short cartoon or a coloring book that can be downloaded and printed. For dietary products, more detailed information about diet or exercise. And the recipe option is generally suitable for almost any food product.

A QR code can be embedded in a design, focusing on getting additional information in the design and thus attracting customers to your product.

Materials from the website packaginginsights.com were used.