There are brands whose design and packaging are already so traditional that they have long become part of the brand. But the time comes to break the most established traditions. Apparently Pringles marketers thought so too.

The whole world associates these chips with a round and tall cardboard box. The box has already become a kind of symbol of this product. However, now the company is showing that the time has come for innovation and experimentation. They are launching a completely new type of snack for themselves, and even in standard packages.

Pringles Mingles – the new fluffy snack will be shaped like a bow tie and come in three flavors. And yes – these snacks will be packaged. This does not mean that the company will leave behind the familiar round boxes of chips. Traditions remain unchanged. At least for now. However, the road for innovation is already open.

The new Pringles Mingles will go on general sale this October. And in May, Pringles will delight all fans of the cult game Minecraft by releasing a limited edition of a new flavor of its chips in a box with a design adapted for the game. The partnership between Pringles and Minecraft marks the 15th anniversary of the online game.

Materials used from the site kellanova.com.