It just so happens that this month the most interesting novelties in the field of packaging are connected precisely with paper. We didn't pick it that way. But, for the third time in a row, we are writing about the possibility of replacing traditional plastic options with paper packaging.

Our hero today is Mars Wrigley, which just recently launched its Mars chocolate bars in paper packaging in the UK. One of the largest Tesco supermarket chains helps her in this. For now, this is just a pilot project. But it is on the basis of its results that the company will plan further development in this direction.

Richard Sutherland-Moore, Packaging expert at Mars Wrigley UK’s Research and Development Centre in Slough, said: “We are exploring different types of alternative packaging solutions for our confectionery products. For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.”

An interesting fact is that initially the company planned to release its products in paper packaging only in Australia. We wrote about it at the end of last year. But she changed her plans and the first launch took place in the UK. This is probably due to the law on the use of plastic packaging in force there.

It should be added that the new paper packaging of chocolate is completely recyclable. Mars' full transition to paper packaging is expected to help the company reduce its use of plastic packaging by 360 metric tons.

The materials of the sites mars.com, packaginginsights.com were used.