It would seem that what could surprise a banal pizza box? Well, they would come up with some design for it, draw a comic there - everything is familiar and uninteresting. But, it turns out, there is room for constructive fantasy in this direction too.

One of the Smurfit Westrock factories in Spain, together with the Papa John's pizza chain, developed and released a completely new and very interesting design of pizza boxes. This is a three-tiered box that can hold three medium pizzas or two pizzas and a selection of different snacks. This packaging is apparently designed for family orders or for large companies, and it was developed taking into account major sporting events such as the World Cup, the Olympic Games, etc., when many people gather in front of the screens.

The design of the top of the box also includes a board game. In the versions already released, these were football, basketball and ludo. This adds fun to the time spent together and is an additional plus for the new packaging.

The box, dubbed the "Tremendo Triplete Box," quickly became a signature feature of Papa John's pizzerias, generating conversation among customers and increasing brand awareness and engagement on social media. Four new interactive games have been developed for future promotions to be featured on the already successful box.

Materials from the site smurfitkappa.com were used.