Each of us at some time, at least once, patiently or not, waited, standing at the sink with a sponge in his hands, until the leftovers of dishwashing detergent flow down and fall onto the sponge. Or we try to put a bottle of detergent upside down on a small cap, trying to find a precarious balance for it.

And each time, performing these actions, we asked ourselves: why can't the manufacturer change the bottle? After all, there are bottles for shampoos or shower gels that stand on the lid and which can be fully used without any problems. So is it really impossible to make similar ones for dishwashing detergent? We do not know the answer to this question, but, probably, something prevented the manufacturers from doing this.

Finally, Procter & Gamble announced a "revolutionary" redesign of the Fairy Max Power bottles, putting them upside down. Yes, yes, by completely changing the bottle cap, integrating a dispensing mechanism and leakage protection into it, P&G has ensured that now a bottle with Fairy will stand quietly on the cap. By the way, the dish detergent formula has also undergone changes - the manufacturer promises that the new liquid will need four times less compared to the previous composition.

For now, these innovations will only affect the Fairy Max Power brand line and will only be seen in the UK for now. But let's hope that in the near future new bottles will come to our supermarkets.

Used materials from the site pgnewsroom.co.uk.