How important is visual appeal and packaging design for selling a product? Every manufacturer seems to understand that packaging design is important enough to catch a consumer's attention. However this factor often seems essential only for new products and then many manufacturers forget about it. As a recent experiment proved this is in vain.

The British Museum of Design, together with a well-known gin producer Bombay Sapphire, conducted a unique experiment last week. As part of the interactive exhibition, the Museum High Street Shop was reopened, which was designed as a supermarket with some food products (vegetables, fruits, bread, pasta, etc.) and household chemicals. It should be noted that the packaging of all goods sold in this mini-supermarket, and even bags for fruits and bread, were designed by various young artists and differed from the usual ones in bright colors and unusual subjects. In fact, each product has become a small piece of art. Prices were set at the level of a regular supermarket.

All products were available for purchase both on-premises and online. And the results of the experiment seem to have surpassed all the expectations of the organizers. All products were sold out within three days! After this success, the Design Museum is going to make such an installation permanent. And it hopes that this will allow everyone to develop their creativity. And to show manufacturers that packaging can also be a work of art. And these are not unnecessary costs, but an opportunity to attract the attention of the buyer.

Materials from the sites packaginginsights.com, designmuseumshop.com were used.