We have recently written that company Unilever has created a consortium with other major companies and the paper bottle developer Pulpex and is actively supporting this innovation. And so, the other day Unilever announced the creation of a prototype of the world's first paper-based liquid laundry detergent bottle.

This prototype is being developed for the OMO brand we know as Persil and will be presented in early 2022 in Brazil. Then the company plans to distribute it in Europe. In addition to Persil, paper bottle is also being developed for one of the hair care products. The brand has not yet been disclosed. And apparently these are only the first steps of the company to switch to a completely new type of packaging.

It looks like Pulpex has managed to create a paper-based material that can hold reactive products like laundry detergent, shampoo, conditioner. Thinking back to Pulpex's other consortium partners, we expect a similar prototype for lubricants and carbonated beverages to come soon.

Materials from packagingeurope.com site were used.