So far, the truth is only with bottles of Sprite and Sprite Zero and as part of a pilot project, but, one might say, a start has been made. And this is against the background of tightening requirements for the amount of information that the seller must inform the buyer about the product.

The project involves a fairly small number of the giant company's products, which will be sold in eight UK supermarkets. The innovation only applies to 500 ml bottles of Sprite and Sprite Zero drinks. The embossed logo will become part of the bottle and provide product recognition, and information about it will be engraved with a special fiber laser on the back of the bottle.

The goal of the project is to evaluate such an innovation by end users. Because abandoning labels will allow the company, on the one hand, to significantly reduce the total amount of plastic in packaging and simplify the process of recycling, and on the other hand, it will require serious material costs to change forms for embossing bottles and introduce lasers for engraving information. This project is not an isolated one - the company has already launched several similar pilots with its products in Europe and Asia. However, this is the first time such bottles will be sold in retail supermarkets and in small quantities. Before this, sales were either via the Internet, or they were large packages with information about the product on the outer film. It is likely that eliminating labels entirely is being seriously considered by Coca-Cola as a further step towards minimizing waste and reducing its environmental impact.

Materials used from the sites coca-cola.com, packaginginsights.com.