It would seem that there could be something in common between chips and psychology? However, the British company Beavertown was able to connect these two seemingly incompatible concepts.

In partnership with the Campaign Against Living Miserably (CALM), a limited edition crisp has been launched to encourage people to talk straight. Beavertown took advantage of pub customers' habit of completely tearing open the packets of crisps and using them as a base for snacks. Therefore, on the inside of the pack they printed several options for sentences and questions developed by psychologists, with the help of which you can start a frank conversation in the company of friends.

This action did not come out of nowhere. Many residents of European countries in general and the British in particular are not inclined to openly talk about their difficulties and problems; they often withdraw into themselves, preferring to demonstrate ostentatious well-being in public. However, this path often leads to serious psychological consequences, including depression and suicidal desires. The campaign was developed by psychologists in the hope of encouraging people to “open up” to their close friends in a relaxed pub atmosphere. More than 260 pubs across the UK are taking part in the campaign.

Parkside compostable film was chosen for packaging. It claims to meet even home composting standards and decomposes in about twelve weeks. At the same time, the film perfectly preserves the texture and taste of chips throughout the entire supply chain.

Materials used from the sites beavertownbrewery.co.uk, packagingeurope.com.