3D reality as an element of attracting attention is increasingly used in our life. Pictures that come to life through the application go beyond the boundaries of books and game cards. Marketing noticed the success of the initiative and continues to develop it.

This time, the Armenian studio Backbone Branding resorted to the pictures coming to life, which developed colorful labels for Mrgastan jams on their basis. Each label in itself is almost a work of art, and when it comes to life, the effect is amazing. The picture on the phone screen turns into a window into nature, animals and plants come to life, the story goes far beyond a static image. And all this is complemented by the sounds of nature and wonderful music.

It is the nature of Armenia, its originality and beauty that the label creators wanted to show. To draw attention to the country and its uniqueness through the fruits of Armenia.

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Used materials from the site backbonebranding.com