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The more we follow packaging developments, the more we see how the perception of packaging itself and its functions is changing. It's no longer just a protective shell for a product. It's also a carrier of product information and a marketing platform. Consumers are increasingly concerned that packaging is convenient and eco-friendly, not just about preserving the product.

In fact, this news story could have been summed up with just the headline—it almost completely sums up its content. However, there are still a few nuances we'd like to highlight, so we encourage those interested to read on.

Ready-to-drink alcoholic cocktails have been very popular for many years. We often see them on store shelves, bottled or in aluminum cans. However, this familiar and everyday packaging has one drawback: it loses the cocktail's festive atmosphere, the spirit of chic and relaxation, and the aesthetic pleasure of a beautifully decorated drink.

Can a paper bag really be strong? Can a plastic-free bag hold 10 or 20 kg without breaking? Now Raro International can answer these questions – yes.

Toothpaste is a product we can hardly imagine without its familiar disposable tube. It's even more difficult to imagine toothpaste in reusable packaging. But that's exactly what I'd like to talk about now.

French company Lactips and American company SmartSolve have joined forces to develop water-soluble packaging for cosmetics and personal care products, designed to replace traditional plastic disposable sachets.

A dairy producer recently contacted OMELA with a request to supply equipment for packaging butter into 180g and 200g foil-wrapped briquettes. The main issue with the request was the high price of specialized European equipment, which significantly exceeded the project's budget.

Is there a substitute for a tin can? It seems there isn't. And why bother, you might ask. But if you think about it, despite all its advantages, this packaging isn't without its drawbacks. These drawbacks become apparent as soon as an interesting alternative appears: a cardboard box.

Molded wood fiber packaging has been considered an excellent alternative to plastic molds for several years now. And it has indeed replaced plastic for many products. However, the question of alternatives to wood has also arisen, as we've become overly reliant on it in packaging. Therefore, Z1RO's development is already worthy of attention.