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This is the kind of non-standard packaging that Smurfit Westrock, AB InBev and JKR jointly developed for the Corona Cero brand, holding 7 bottles of beer.

A celebration for all beer lovers. Finally, you can drink it by the bucketful! Granted, for now only in the US, but this is just the beginning.

It has been quite some time since we last wrote about developments in fiber-based bottles. A few years ago, the topic generated a great deal of buzz, leading to the formation of several consortia that included major corporations interested in the technology. Eventually, however, the news dried up, and it began to look as though the idea would never reach large-scale implementation. Yet, reality has pleasantly surprised us.

The initial batch of the new sachets has already been produced, and Bower Collective will use them as samples for three varieties of its liquid soap. The sachets were manufactured by Guardpack. However, the key feature - and the actual innovation - is the use of a seaweed-based barrier coating developed by Kelpi.

Let’s be honest—we all like drinking from aluminum cans. Yes, it’s inconvenient because you can’t reseal them, it’s not hygienic, and it costs more than a standard PET bottle, but there is a certain magic, style, and chic to cans. Your hand just naturally reaches for one.

It feels like the perfect moment to shout, "Hurrah! Finally!"—though, of course, we won't actually shout; instead, we’ll simply tell you about this new product, which is already ready for mass production. This unique innovation, known as Cool>Can, was introduced to the market by the British startup deltaH Innovations. While the launch actually took place last year, the technology has only now been patented and readied for scalable production and integration into existing manufacturing lines.

Once again, we've come across an example of packaging design that expands its scope of use. This is a beer box featuring a mask of the well-known character from the horror film "Friday the 13th."

We are all used to dispensing caps that seal a wide variety of products. They all work on the principle of "one press equals one roughly accurate dose." It is convenient and familiar. But what if a single dose isn't enough for a specific moment?

The more we follow packaging developments, the more we see how the perception of packaging itself and its functions is changing. It's no longer just a protective shell for a product. It's also a carrier of product information and a marketing platform. Consumers are increasingly concerned that packaging is convenient and eco-friendly, not just about preserving the product.