7 days - 7 bottles of beer

This is the kind of non-standard packaging that Smurfit Westrock, AB InBev and JKR jointly developed for the Corona Cero brand, holding 7 bottles of beer.

The concept includes consumer packaging for 7 bottles and a corrugated box for easy transportation. The packaging system was developed for non-alcoholic Corona beer in response to its steadily growing consumption. Its marketing name, "7 Days – 7 Moments," suggests enjoying one bottle of the non-alcoholic beer each day throughout the week.

The packaging is made entirely from paper-based materials and can therefore be recycled after use. The designers intend for this unique format to attract new consumers who opt for non-alcoholic beverages.

The concept has already been launched in the Colombian and Argentine markets, where it has seen successful initial sales. Now, its rollout is being extended to other markets as well.

Materials from smurfitwestrock.com were used.