Paper ice bucket

Well, in the end, it’s not really a bucket, of course – more like a box. But that doesn’t change the point. This cardboard container is designed specifically for filling with ice and cooling drinks.

The new product is a joint development of EcoSource, REEL and Transcend and is called REELchila. The box can hold a standard 750ml bottle or several 330ml cans or bottles. And ice, of course. Moreover, the manufacturer claims that this container can retain cold and ice for up to 24 hours. This likely means without leaking.

The question of leakage was actually the first one that came to mind - if the structure is designed to be folded, it could easily start leaking at the assembly seams. After all, it’s not a hermetically sealed cardboard carton, the kind we’re used to seeing for juice. However, upon closer inspection of the assembly video, we noticed that the entire container is made from a single, continuous sheet of cardboard with pre-marked fold lines. In this case, leakage really does become a secondary concern. This is especially true if the cardboard has a barrier coating, which we assume it does.

Overall, this option for cooling drinks can serve as a compelling alternative to traditional ice buckets. Besides its simplicity and eco-friendliness, it could also be attractive from a marketing perspective. Since the item is made of paper fiber, it can be printed on. And that something could be brand advertising that will be even more memorable because of the uniqueness of the item that represents it.

Materials from the website reel-live.com have been used.